Posts in Category: business

EEBA Announces 2026 Board of Directors

Minneapolis, Minnesota – The Energy and Environment Building Alliance (EEBA) is pleased to announce its 2026 Board of Directors, welcoming new leadership to continue the organization’s mission to advance high-performance, healthy, and resilient homes across North America. The 2026 Board reflects a diverse cross-section of industry leaders whose expertise spans high-performance homebuilding, sustainability, innovation, and building science. Together, they will help guide EEBA’s strategic priorities, educational initiatives, and industry partnerships in the year ahead. 2026 Board Officers President – Karen Kicinski Karen Kicinski is the Marketing Director and Co-Owner of LifeStyle Homes, headquartered in Melbourne, Florida. A long-time EEBA member and advocate for high-performance building, Karen brings extensive experience in builder engagements, marketing, and building science, particularly in hot-humid climates. Her leadership reflects EEBA’s commitment to... read more
 

Competitive Differentiation for Growth

A Practical How-To For Any Business Leader

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

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Lessons Learned for Thriving During an Economic Downturn

Excerpts from George Casey's presentation at the EEBA Builder Benchmark Group (BBG) Retreat 2022

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly? 

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